The Fast-Growing tool is akin to Trending Topics but operates within the Year-to-Date (YtD) timeframe. It swiftly detects fast-growing search queries and segments, providing a cumulative view of search volume from January to the latest available monthly data. Harnessing YtD volume data empowers you to make strategic decisions and optimize content to meet your audience's evolving needs.
Data-Visualization & Widgets:
Growth Table:
The growth table provides a comprehensive comparison between the current YtD and the YtD of the previous year and the one before that. This insightful table includes a worded summary of the trend, facilitating a nuanced understanding of the query or segment's trajectory.
The ranking is based on the growth percentage, offering a clear perspective on the queries or segments experiencing the most significant shifts.
The chart's flexibility allows you to tailor your focus based on either growth percentage or top volume, by clicking on the top of each column multiple times.
Note : because the analysis focuses on comparing data with the two previous YtD periods, please make sure you select 48 months in the filters at the top of the page. Otherwise, you will end up with ‘No data’.
Armed with the Growth Table, you gain granular insights into fast-growing queries and segments. This nuanced understanding enables you to adapt your strategy, ensuring you stay ahead of the curve and align with your audience's search preferences.