Google duplicates refer to the presence of identical or closely similar queries within your dashboard - that Google consider as identical in terms of search volume.
Example: "almond milk / milk almond"
Why do duplicates exist?
Google aims to filter out duplicate content to enhance the user experience. When duplicate content is detected, Google may opt to showcase only one version of the content in search results. Additionally, websites with duplicate content may face penalties in the form of lowered rankings.
Latest Developments: In September, Google introduced a new version that treats certain words, such as "Journal" and "Journaling," as duplicates. This reflects Google's evolving efforts to improve search relevance.
Thematic Clustering: Google now employs a more robust thematic clustering approach. Retaining duplicates suggests that terms like "moleskine journal" likely encompass variations like "moleskine journaling" aligning with user search patterns.
Exclude duplicates using our AI
When updating your data, you have two options regarding duplicates.
Keeping all duplicates
You can choose to keep duplicates in your project, recognizing the thematic clustering that may benefit user searches.
Select one query from a group of duplicates
Alternatively, you can choose among duplicates and select only one query, streamlining your data for clarity.
Google duplicates will not appear in your dashboard analytics.
See this example for queries relating to electric vehicle :
