How do filters work ?

Find out more about filters with concret examples and a video !

Marion Magnan avatar
Written by Marion Magnan
Updated over a week ago

On the left-hand side, you will find a panel of filters that offer various options. They are classified in three parts - TRENDS; LOCAL SEARCH and BENCHMARK.
These parts include components such as 'Search Volume,' 'Trending Topics,' 'Ranking', 'Local Topics,''Word Cloud', 'Share of Voice, 'Paid Queries'...

These three sections are designed to help you find the best insights.

For each filter (Share of volume, Trending Topics...), you can choose from the clusters/labels created upstream in the set up. The cluster you choose will be the topic you want to study and see graphically. Here in the image, we have selected the "Products" label, so we can see the share of volume graph for the different products labelled in the set up.

Now, let's move on to the top of the page, where you'll notice a filter bar that enables you to refine your search criteria. This feature is especially useful when you need to focus on specific masks, queries, or countries.

You can choose the period of time over which you wish to carry out your study, in which country or region, with a specific filter engine.

It also allows you to select one or more specific products that you want to see in particular.

Finally, you can also choose to add an additional filter, which will allow you to cross-reference several subjects, if they have been labelled.

For example, you want to study the different plant milks, so you're on a graph showing the products and you only want to see those of the "Bjorg" brand.

You can add "Brands" to the top filter bar and select the brand of your choice. This will display the products associated for Bjorg brand products.

🎥 Demonstration & examples:

📅 Date filters:
Several time frame options (Custom, last 12 months, YTD, last month...) depending on what you want to study. You can also change the bar chart format (stacked, 100% stacked) and the volume format (by month, by year, by quarter).

🌍 Geographic filters:

Option to choose from several countries/regions selected beforehand in the set up.

🗂️ Filter queries and +:
You can select one or more queries, as well as add/remove a section filter (Products, brands) and once again focus on certain products or brands of your choice.

👋🏻 Example: It's your turn to study the different trends !

If you want to see which keywords are trending, and understand how users are expressing themselves on a particular product or topic, you can go to Trending Topics, by clicking on All queries in the filter column on the left.

As in the video, you'll get a table showing all the keywords collected, sorted by search volume and percentage change (YtD' y1 vs YtD y-1).

Then all you have to do is select the category you want to study (Products/Brands/Ingredients, etc.) from the filter bar at the top.

🔎 You can then correlate the filters together, having labelled the keywords beforehand in columns that link several keywords together.

Example: "Almond Milk Alpro" will be labelled in the "Products" column for "almond milk" and in the "Brands" column for Alpro.

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