As we collect vast amounts of data, our technology helps you organise them into clusters like brands, questions, or features. These clusters groups keywords based on terms they contain.

A keyword such as "samsung galaxy repair shop" would be categorized as brand = Samsung, then Model = Galaxy

When navigating sections such as 'Share of Volume' or 'Trending Topics,' you can choose from these clusters defined during setup: what we call data pivots - switching all analytics from one pivot (like brands) to another (like products, features or questions).

For instance, selecting the "Products" label focuses the analysis on the share of volume graph for the labeled products.