Labelling a keyword map involves associating specific labels or categories with each keyword in the map. This enables keywords to be organised and structured according to their meaning, intention or relevance to a particular objective.
You can label your keywords by products/brands/features/emotions...
It depends on the objectives and needs you have for your study.
To do so, there is a feature called " Edit Rules".
This feature allows you to label the keywords you want all at once. The tool identifies them according to their volume, the number of times the keywords appear.
You can then assign them to a label (Product, Brand, Features) and all the keywords containing this term will automatically be labelled.
Disclaimer: The rule applies automatically once you have added it. If you want to change it, you need to go to the "Labels" tab in the top right-hand corner and you can change the name of the label by hand.
If you want to change the name of the column, you need to delete it in " Labels " and then go back to " Edit Rules", change it and start again. Otherwise, you will have twice the same labels in two different columns.