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How to use the paid queries section ?
How to use the paid queries section ?
Marion Magnan avatar
Written by Marion Magnan
Updated over a week ago

The paid opportunities page has a specific objective - to help you detect brands, topics, or products with a lower cost-per-click for Google Ads.

We provide data-visualization and widgets to help you achieve this goal.

To fully understand these metrics, it's important to grasp the concept of average cost-per-click (in $).

This is the estimated cost you can expect to pay for each click on your Google Ads. With this information, you can make informed decisions about your advertising budget and maximize your return on investment.

Our 'CPC' scatter plot chart is an effective tool for visualizing the average cost-per-click for each query.

The X-axis represents the label, which can refer to a brand, topic, or product.

The Y-axis displays the average cost-per-click (in $). Each query is represented as a dot on the chart.

In addition, we offer a 'Paid Opportunities' table that allows you to compare search volume metrics with CPC for each query. This helps you identify opportunities to optimize your Google Ads strategy and reduce costs.

Overall, our dashboard page and features are designed to help you make data-driven decisions that improve your Google Ads performance and drive success for your brand or business.

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