Welcome to Trajaan's Traffic Section, a powerful feature designed to facilitate the comparison of organic performance across various websites. In this guide, we will walk you through the key functionalities and metrics offered by this section.
The Traffic Section is your gateway to gaining valuable insights into your website's organic search performance. Whether you are interested in evaluating your own website or benchmarking against your competitors, this section allows you to customize your analysis effectively.
To begin your journey with Traffic Section, follow these simple steps:
Add URLs: The first step is to input the URLs you want to compare. You can add your own website and those of your competitors.
Analyze Data: Once you have added the URLs to the platform, you can dive into data analysis to uncover valuable insights.
Data Visualization & Widgets: Trajaan offers several visual aids and widgets to enhance your understanding of organic performance. Here is a breakdown of these features:
Share of Voice Pie Chart: This intuitive pie chart visually illustrates the distribution of organic performance among competitor web domains. It provides a clear snapshot of who dominates the organic landscape.
2. Organic Metrics Table: Our Organic Metrics Table provides crucial insights into your organic performance, including:
Number of Pages Ranked: This metric counts the total number of pages that have achieved rankings within the first 100 positions on Google.
Average Position: It calculates the average position of your ranked pages, giving you a sense of your website's overall ranking performance.
Estimated Organic Traffic Generated: This estimate gives you a glimpse into the potential organic traffic driven by your website.
See this example for plant-based milk :
3.Share of Voice Bar Chart by Label: This bar chart breaks down the share of voice based on different labels or categories. It helps you identify where your strengths and weaknesses lie within specific segments of organic performance.
4.Cross-domain segment chart : a visual representation of the share of each segment that goes to each domain name.
See this example for cocktails on the US :
Concepts: Understanding these key concepts will deepen your grasp of Trajaan's Traffic Section:
Total Pages: This metric refers to the overall number of pages from a given website that have achieved rankings within the first 100 positions on Google. It provides insight into the breadth of a website's organic presence.
Position (Average): This metric calculates the average position of your ranked pages. It offers a quick snapshot of your website's overall performance in search engine rankings.
Position (Weighted): Going beyond averages, this metric assigns weights to ranked positions based on estimated organic traffic generated. It offers a more comprehensive assessment of your website's organic performance, taking into account the influence of traffic on each position.