Rankings: It monitors rank in search volume thanks to a line chart. You can choose to look for one specific brand, or segment.
Monitoring search volume rankings can be useful for getting a quick understanding of the segment hierarchy and whether it is stable or fluctuating.
The ranking feature allows you to understand and see the performance and the evolution of different clusters over time.
You can see how each curve relates to the others and spot any seasonal trends between clusters.
Furthermore, this feature may also reveal any marketing efforts by competitors, both online and offline, which could explain a surge in searches for a particular category.
There is also a positioning table that shows the evolution of clusters over time. This feature helps you understand whether searches are changing or fluctuating for each cluster over time.