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What is Ranking ?
Marion Magnan avatar
Written by Marion Magnan
Updated this week

Rankings unfold a visual narrative of search volume positions through an insightful line chart. This feature empowers you to focus on a specific query or segment, offering a dynamic perspective on the hierarchy's stability or fluctuations.

Monitoring Hierarchy Dynamics:

The line chart is a robust tool for swiftly comprehending segment hierarchy dynamics. Key benefits include:

  1. Quick Understanding: Gain rapid insights into the hierarchy's structure and assess whether it remains consistent or undergoes fluctuations.

  2. Performance Assessment: Understand the performance and evolution of diverse queries or segments over time, providing valuable strategic cues.

  3. Spotting Trends: Identify seasonal trends and patterns between segments, aiding in strategic decision-making.

  4. Competitor Analysis: Uncover potential marketing efforts by competitors, both online and offline, explaining surges in searches for specific categories.

Evolving Search Landscapes:

The Positioning Table offers a comprehensive view of segment evolution over time. This feature is instrumental in:

  • Understanding Changes: Discern whether searches are experiencing shifts or fluctuations for each segment, providing a nuanced understanding of evolving user behaviors.

  • Granular Insights: Delve into how each curve relates to others, allowing for a nuanced analysis of the competitive landscape and market dynamics.

Strategic Decision-Making with Rankings: Armed with Search Volume Rankings, you gain a visual narrative of how different queries or segments perform and evolve. This clarity enables strategic decision-making, empowering you to adapt and thrive in dynamic search landscapes.

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