Local data are crucial when β¦
Considering where to expand a business or a brand, by focusing on the demand
Prioritizing cities or regions where to launch next campaigns to boost brand awareness
Detecting local needs that are not yet identifiable at national level
πWhat US counties should be set as top-priority to expand a brand of electrical repair services?
πIn which French departements does a retail bank lack of brand awareness?
"Local Sizing" and the main objective of the dashboard page is to analyze local search volume and affinity.
β
Affinity is a ratio between the volume of searches and the number of inhabitants in a country, which indicates how many searches there are per 100K inhabitants.
To do so, several tools are at your disposal:
Local volume bubble map β This interactive map displays the territory that generates the highest search volume, providing insights into the areas with the most search activity.
βLocal affinity bubble map β This map reveals which territory shows the highest sensitivity or interest in a specific brand, topic, or product, helping to identify areas with strong local affinity.
Monthly local volume table β This table allows you to compare search volume over different calendar months, providing a comprehensive view of volume trends (e.g., comparing January of different years).
Monthly local affinity table β This table enables the comparison of affinity levels across different calendar months, allowing for an assessment of changes in interest over time.
Local metrics summary table β This table provides a concise summary of key metrics, including search volume, local affinity, and population, giving a comprehensive overview of the local search landscape.