Local data are crucial when …
Considering where to expand a business or a brand, by focusing on the demand
Prioritizing cities or regions where to launch next campaigns to boost brand awareness
Detecting local needs that are not yet identifiable at national level
🔎What US counties should be set as top-priority to expand a brand of electrical repair services?
🔎In which French departements does a retail bank lack of brand awareness?
"Local Sizing" and the main objective of the dashboard page is to analyze local search volume and affinity.
Affinity is a ratio between the volume of searches and the number of inhabitants in a country, which indicates how many searches there are per 100K inhabitants.
To do so, several tools are at your disposal:
Local volume bubble map → This interactive map displays the territory that generates the highest search volume, providing insights into the areas with the most search activity.
Local affinity bubble map → This map reveals which territory shows the highest sensitivity or interest in a specific brand, topic, or product, helping to identify areas with strong local affinity.
Monthly local volume table → This table allows you to compare search volume over different calendar months, providing a comprehensive view of volume trends (e.g., comparing January of different years).
Monthly local affinity table → This table enables the comparison of affinity levels across different calendar months, allowing for an assessment of changes in interest over time.
Local metrics summary table → This table provides a concise summary of key metrics, including search volume, local affinity, and population, giving a comprehensive overview of the local search landscape.