Local Trends shows how search demand for a selected label is evolving across territories, compared to the previous period. Rather than looking at absolute sizing, this page focuses on growth — helping you quickly identify which markets are accelerating, which are declining, and where emerging opportunities may be forming.
Data-Visualization & Widgets
1. Bubble Map
The map displays growth per territory, with bubble size reflecting search volume and color indicating the direction and intensity of change — from red (decline) to green (growth). You can toggle between Search Volume and Local Affinity views.
What you get out of it:
Instantly spot which territories are growing or declining for a given label
Identify markets where growth is strong even if absolute volume remains moderate
Compare growth patterns geographically to detect regional dynamics
2. Growth Table
The table ranks territories by search volume and adds three key dimensions for each market:
Share of volume — the territory's weight within total search demand
Growth vs. previous period — the percentage change compared to the comparison period
Trend — a qualitative summary of the market's direction
What you get out of it:
Quickly identify which markets are growing or declining the fastest
Cross-reference volume weight and growth to prioritize the most strategic territories
Spot markets with strong growth but still limited share — potential markets to invest in early
3. Volume vs. Growth Scatter Plot
The scatter plot positions each territory on two axes — search volume (x) and growth (y) — giving you a clear view of where each market stands in terms of both size and momentum.
What you get out of it:
Identify high-volume, high-growth markets — your top priorities
Spot fast-growing but still small markets worth monitoring closely
Detect large markets in decline that may require a different strategic approach
