Overview of Google Trends in Trajaan
1. Data Availability
Google Trends data is available for the last 90 days and can be viewed in daily, weekly, or monthly intervals, depending on the analysis needs.
2. Geographical Scope
The data covers a global audience, with options to zoom into specific countries for localized insights.
3. Data Update Frequency in Trajaan
In Trajaan, Google Trends data is refreshed at regular intervals to ensure accuracy and relevance:
Weekly Updates: Data is updated once per week for users requiring more frequent insights.
Monthly Updates: Data is refreshed once per month for broader trend analysis.
Data Normalization
Google Trends normalizes its data to enable reliable comparisons:
Scaling: Each data point is divided by the total searches for that time and location, resulting in a relative popularity score.
Indexing: Results are scaled on a 0–100 index to compare trends effectively.
Estimated Search Volume: Volumes are calculated using a 12-month average and the normalized index of 100.
Fair Comparison: This approach prevents regions with higher overall search volumes from automatically dominating rankings.
Insights and Applications
Google Trends is a valuable source for:
Building a robust base for research and analysis.
Understanding the popularity and relative growth of search terms over time.
Identifying patterns and trends across global and local markets.
Key Metrics Integrated
Trajaan leverages several key metrics from Google Trends, including:
Metric | Source | Description |
Daily 100-Index | Google Trends | Measures relative popularity of searches on a daily scale, normalized and scaled between 0–100. |
Daily Growth Rate | Google Trends | Tracks daily fluctuations in search activity to highlight short-term trends. |
Est. Search Volume | Google Trends | Derived from the Google Ads data and extrapolated based on Trends data normalization. |
For more details on Estimated Search Volume, please refer to this article.
By integrating Google Trends data, Trajaan enhances its ability to provide actionable insights into search behaviors, ensuring consistency, accuracy, and global relevance in trend analysis.